Five Ways to Get Your Boss to Stop Talking About Alexa

searchenginelowdown.com

Every time I hear some new stat about Alexa, it makes me want to stab myself in the eye. The only thing worse is to hear a client confidently quote their statistics.

IMO, if enough of us stop acknowledging Alexa, maybe it will go away.

First of all, I’m telling Noah about the flood when I say that the data is skewed beyond recognition. If one portion of the target market is using Alexa’s toolbar, then their data completely alienates the other 99.9999999999% of the population who realize that the toolbar has little to no value to the user as compared to other browser companion applications. Okay, maybe now I’M exaggerating numbers a bit, but no credible statistician would risk his/her reputation on Alexa figures. So why does Alexa continue to get any traction?

Simple. Because every once in a while, a CEO, CMO or VP of Marketing learns about Alexa and turns to their Online Marketing Manager to ask, “Why is [insert competitor Web site here] above us in Alexa’s rank?”
Continue Reading….