Google Rankings Drive Sales - SEO Expectations

By: Barry Welford

searchnewz.com

Google Rankings Drive Sales. Thats what a caller told me this morning. Lets call him Chuck, from Massachusetts, to preserve his anonymity.

A year ago his website was at #1 in Google for an important keyword in a somewhat competitive consumer market and now its dropped to #3. His sales during the same period had seen a 20% decline. He asked me whether I could help to correct this situation.

By coincidence, Sandra Niehaus has just published a related post entitled, Why Isnt EVERYONE #1 on Google? She wrote it for all those SEO professionals who have been asked whether they can guarantee a #1 ranking on Google. Theres some excellent advice there. It all relates to Setting Client Expectations for SEO and what it can achieve. Part of that included what might be called Reasonable Expectations

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