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Real World Marketing: Even Colleges Spam for Top Rankings
July 31, 2007 on 2:00 pm | In colleges, SEO | No CommentsSocial Bookmark | del.icio.us | Digg it | Netscape | reddit | StumbleUpon
From Seo Book
I have recently read up on the US News & World Report college rankings, and to what great lengths some colleges go to manipulate the results and improve their rankings. Rankings are very powerful because they are a signal of social acceptance and appear unbiased. Every important ranking system that displays results to those being ranked ends up influencing those it measures.
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