Google Stop Words Now Indexed

From: seobythesea.com

Not too long ago, if you entered in Google the phrase (without quotation marks) “a room with a view,” you might have received some warnings that your query contained “Stop Words.”

Stop words are words that appear so frequently in documents and on web pages that search engines would often ignore them when indexing the words on pages. These could be words like: a, and, is, on, of, or, the, was, with.

Good bye to stop words?

In that search for “a room with a view,” you might have received results like “a room for a view,” or “room to view,” or other phrases that replaced some stop words with others. That made it less likely to find exactly what you were looking for when you searched for a phrase with stop words in it.

I’m not seeing Google ignoring stop words any more. Last week, Dan Thies asked Stop Words Are Dead! Did I Miss Another Memo?

This newly granted Google Patent seems to hold some answers to the disappearance of stop words, and to potentially a number of other indexing issues from Google:

Document compression scheme that supports searching and partial decompression
Invented by Olcan Sercinoglu
Assigned to Google
US Patent 7,319,994
Granted January 15, 2008
Filed May 23, 2003

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New Experimental Google Search | The end of SEO?

www.seroundtable.com 

Yesterday I covered the news at Search Engine Land of a new Google experimental search feature that lets you move search results up and remove results from the Google search results page.

The changes you make only impact you - your login and does not influence the overall scope of the search results. But can they? Who knows. We have been seeing Google test remove results features before and then drop the feature.

Google says:

This experiment lets you influence your search experience by adding, moving, and removing search results. When you search for the same keywords again, you’ll continue to see those changes. If you later want to revert your changes, you can undo any modifications you’ve made. Note that this is an experimental feature and may be available for only a few weeks.

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Google’s Android - New platform for mobile devices

I know you must have heard the Word “Gphone”. It came to us when Google broke the news that they will introduce a mobile device.Its coming but its not a mobile device. But something much bigger then that.It is called Android.

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More on Google Bowling? Black Hat & Negative SEO

From: News.com

Posted by Stephan Spencer

The term “Google bowling” has been floating around the Internet for a while now. The practice is one of many that can be put under the heading of negative SEO, and while I’m not a proponent of these methods, they are worth noting:

Google bowling: As Google attempted to curb link-popularity exploitation by penalizing Web sites that purchase link ads across the entire site, it also created the environment in which Google bowling came to be. As a form of negative SEO (search engine optimization), certain unscrupulous entities began buying sitewide links for competitor sites, thus causing them to incur the Google penalty. Simple, evil and a very real practice.

Spam in another’s name: This form of Negative SEO is even more simple. If spam gets Web sites in trouble with search engines, then creating spam on behalf of a competitor might lower their search engine results.

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Google Selling Top Organic Spot?

- Jordan McCollum

I’m not sure if this can be filed under “lawsuits filed purely for publicity” quite yet, but apparently the Australian Consumer and Competition Commission (ACCC) is suing Google for selling the #1 organic spot in their search results. Now, either someone is confused, or the rest of the SEO industry is seriously getting gypped.

Let’s go with seriously confused: News.com.au states that the suit “alleges [that] Google does not do enough to differentiate ‘organic’ search results - those ranked by relevance - from sponsored links which appear at the top of the results page.”

For a laugh, read the rest of the story:

Gmail storage free upgrade phishing email, looks real. Don’t fall for it!

If you received an email supposedly sent from Google offering free storage upgrades for your Gmail account, do not enter your Google Account credentials! The embedded link gmailupgrades.com redirects to a website that looks exactly like Gmail. If you entered your account info, change your password immediately.

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Google Rankings Drive Sales - SEO Expectations

By: Barry Welford

searchnewz.com

Google Rankings Drive Sales. Thats what a caller told me this morning. Lets call him Chuck, from Massachusetts, to preserve his anonymity.

A year ago his website was at #1 in Google for an important keyword in a somewhat competitive consumer market and now its dropped to #3. His sales during the same period had seen a 20% decline. He asked me whether I could help to correct this situation.

By coincidence, Sandra Niehaus has just published a related post entitled, Why Isnt EVERYONE #1 on Google? She wrote it for all those SEO professionals who have been asked whether they can guarantee a #1 ranking on Google. Theres some excellent advice there. It all relates to Setting Client Expectations for SEO and what it can achieve. Part of that included what might be called Reasonable Expectations

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Dodging Google sheriff

theage.com.au

IT MAY now be the most coveted real estate on the web - the top ranking in Google for a competitive search phrase. But even the world’s richest marketers cannot lease this inventory.

Google’s goal is to deliver the most relevant information for any search query, and if it happens to be some teenager’s blog rather than a corporate website, that is how the cyber cookie crumbles.

Relevance is not for sale.

But early on, a small group of webmasters and marketers discovered that search relevance could be altered by exerting control over the hundreds of variables that search engines use to rank webpages.

During the past decade, this effort to improve a site’s ranking has gained a name. They call it search engine optimisation (SEO) and, according to the Search Engine Marketing Professional Organization (SEMPO), it was an industry worth $US9.4 billion ($A11.7 billion) in 2006.

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The Saboteurs Of Search

forbes.com

If your online business, like thousands of others on the Web, relies on Google searches for traffic, then Brendon Scott is a good person to have on your side.

For a price, he can boost a site to the top of Google (nasdaq: GOOG - news - people ) search results for lucrative search terms, attracting crowds of customers. And better to have Scott working for you than for your competitors. Because occasionally, Scott says, he takes a less friendly approach: reducing a competing site’s visibility to searchers–or making it seem to disappear from search results altogether.

Scott offers what he and some other search marketers call “negative search engine optimization” or “negative SEO,” a harmless-sounding term that amounts to sabotaging a Web site’s ranking in search engine results. Sometimes negative SEO is performed for reputation management, tweaking online content so that it floats to the top of Google or Yahoo! (nasdaq: YHOO - news - people ) results, thereby pushing a critic’s negative comments to a lower ranking. But in rare cases, Scott says, negative SEO involves more nefarious means, convincing Google or Yahoo!’s search algorithms to bury a competitor’s site deep within search results, where its traffic practically evaporates.

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