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SEO can lower costs of PPC

admin — Thu, 10 Jan 2008 21:41:08 +0000

Effective search engine optimization (SEO) can help to lower the cost of paid search campaigns, it has been claimed.

International property publication Global edge aims to assist overseas estate agents to derive greater benefits from the internet.

Designing a website with SEO in mind can help to achieve this, the publication asserts.

By incorporating between six and ten keywords into a site’s content, search engine visibility can be improved and paid search budgets reduced, Global edge explains.

“Users will convert at higher rates - and besides, you’ll have done your SEO right at the design phase so you’ll be getting lots of free natural traffic,” the publication contends.

“A good website will inspire your audience and position you as an authority in your chosen niche,” it adds.

In a recent presentation, Global edge advised its readers on the best ways to identify gaps in the search market before optimizing content, as well as how best to strike a balance between site design and SEO considerations.

SEO And Paid Search Go Together

admin — Fri, 19 Oct 2007 18:39:19 +0000

by Tony Orelli
blogs.mediapost.com
To understand where SEO fits in the marketing mix, you first need to consider the behavior of the online consumer. When searching for a product, either hard goods or services, the first step is typically a very general search like “home theater” or “dresses.” As searchers become more familiar with their options, they conduct more specific product searches. The evolution of a consumer’s search for a digital camera might look something like this:

1. Digital Cameras
2. Digital Camera Reviews
3. 5 Megapixel Cameras
4. Inexpensive 5 Megapixel Cameras
5. Canon PowerShot A460

What we can infer from this behavior is that as consumers refine their search, they identify more specific product needs and, therefore, move further down the Long Tail of search. By entering a more general search term, the consumer is identifying himself as an information seeker. As a search becomes more specific, the consumer is far more likely to become a purchaser.

The 8 Most Important Things I have Learned About Interactive Marketing

admin — Mon, 01 Oct 2007 05:22:14 +0000

From: Search Engine Lowdown

It’s been my honor to follow Andy’s and Garrett’s lead for the last year. These were incredibly large shoes to fill, and moderating this blog is not something that I have taken lightly. My hope was that I’ve done it justice. And unless THK decides to generously give this blog to me, this will be my last post as I leave MSA today.

In the meanwhile, below are what I think are the most important tidbits of information that I’ve picked up about interactive marketing over the years. Some of them are pretty obvious, but then again:

1. Never forget that it is interactive. There is nothing more essential for conversion than a site that responds to the needs of the target market.

2. SEO never ends because it is a mindset, not a project.

3. The best way to have a search engine friendly site is to have clear and concise performance goals before the first line is coded. Your goals should affect the brand, the tone, the products, the pricing and the overall architecture. Retrofitting a site for SEO is almost always second best.

4. If you are not committing yourself to understanding and immersing yourself in your Web site’s analytics, you are in the wrong business.

5. PPC will never get less expensive. Success should be determined by overall conversions and trended conversion rates. Expect CPC to go up every year, because it’s going to.

6. The best Web sites diversify their traffic drivers between organic and paid search, email marketing, affiliate marketing, social media and when appropriate online and offline media. Those who rely solely on one of these tactics won’t last.

7. There is no more crucial Analytics metrics than bounce rates and conversion rates. Everything else comes second.

8. The term “linkbait” is given a bad name, because if you have good intentions the premise is very sound. It’s not about scheming to get links. It’s about creating something that is so good, your interactive neighbors can’t help but link to you.

continue reading……