SEO Frequently Asked Questions  Asheville SEO / Seo Faq What is a Search Engine?
A search engine is a continuously updated database of sites that lets users search for information on websites included in the database by Keywords.
What are Keywords?
Keywords are words that searchers use to find information on a specific topic. For example, the word "education" would likely be used when looking for information on education.
What is Search Engine Optimization?
Search Engine Optimization is a progression internal and external changes and addition to a website in order to make it more search engine friendly.
What do you mean by Search Engine Friendly?
A search engine friendly website has specific things added or modified to attract and please search engines or live directory editors.
What is a Spider?
A "spider" is a kind of virtual web-surfing robot employed by the Search Engines that moves about the web, following links and ranking sites to be added or exploring changes to already listed sites. The Search Engine takes all the spiders data and rank sites based on specific criteria unique to that particular search engine.
Is there a simple solution to high rankings on the Search Engines?
No, SEO is hard work and anyone attempting it must have an intimate knowledge of how the Search Engines rank sites.
What is a Directory?
A directory is a site that lists different websites approved by editors.
Most directories rank websites on a variety of categories such as Business, or Entertainment. Most directories charge a fee before sending it to editors to be reviewed.
What is PPC or Pay Per Click?
Pay per click or PPC is a newer form of web advertising used on sites and search on various engines where the advertiser only pay when a someone clicks on the ad and visits the advertiser's website. Site owners bid on various keywords that they think their target market would search for when looking for their services. When somebody enters a keyword that corresponds with the ad owner’s keyword, their advertisement will appear in various places in the search engine’s results page.
Aren’t all of the search engines the same?
Each search engine has its own search algorithm, (mathematical formulas that rate sites on specific criteria)
How come my site wasn’t accepted when I submitted it to the search engines? With many thousands of new websites appearing every day not every site is listed on the search engines. At IWM we focus on making the necessary changes to our client sites that will get them listed on all major Search Engines (Google, Yahoo, MSN).
How long does it take to see results?
It depends on the amount of competition for your selected keywords, the individual search engine’s algorithm and a myriad of other factors. IWM starts tracking your website's performance soon after accepted for inclusion. We forward results at pre-determined intervals stipulated in our contract.
Why might additional pages or content be added to my site?
Search Engines are basically series of computer programs that are programmed to rate sites on very specific things. If those things are present, the search engine gives the site a higher ranking than a site without those specific things.
Why weren’t these things done when my site was created?
Most site designers do not recognized how to create or the importance of a search engine friendly site. Usually website designers have no SEO training and don't incorporate even the most basic SEO into their sites.
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